awards + press
awards
ADWEEK Arc Award Winner :: Best Use of Short-Form Fiction (2017)
Shorty Social Good Award Winner :: Best Consumer Brand (2017)
Shorty Social Good Award Winner :: Retail & E-Commerce (2017)
Webby Award Honoree :: Advertising, Media + PR, Integrated Campaign (2017)
Creativity International Award Winner (Gold) :: Repurposed Design (2017)
Creativity International Award Winner (Silver) :: Retail Packaging (2017)
zPrize Competition Winner (2014)
press
book articles, podcasts, + interviews:
ABC 13 KTNV Las Vegas: ‘The Power of Wow’ Book Release
Getting Work to Work Podcast: “The Power of Wow” with Kelly Smith, Derrin Hawkins, and Tia Zuniga
Creative Warriors Podcast: Kelly Smith and Derrin Hawkins – Zappos and The Power of WOW
The Self-Employed Life Podcast: Kelly Smith and Derrin Hawkins – Zappos and The Power of WOW
Forbes: 3 Simple Tips to Building an Untouchable Company Culture like Zappos
Forbes: 6 Ways to Cultivate a Workplace Culture that Inspires Diversity and Inclusion
Forbes: 5 Warning Signs Your Workplace Culture is Hurting Your Company’s Reputation
Footwear News: Zappos Debuts New Book about Corporate Culture, Written by Its Employees
HRD Connect: 6 Ways to Build a Thriving, People-First Company Culture
#imnotabox campaign articles:
ADWEEK: Zappos’ Cool New Shoebox Can Be Cut Up and Repurposed in a Bunch of Unique Ways
Ad Age: Zappos Debuts a Shipping Box That You Can Turn into Fun, Useful Things
Ace Metrix: Emotional Ads Dominate in Ace Metrix’s List of Top Breakthrough Ads of Q2
Businesswire: Ace Metrix Recognizes the Ads that Moved Us in 2016
Filmsupply: The Best of 2016 Part 1
PSFK: Shoebox Transforms into a Template for Creative Exercises
Trendhunter: Zappos’ #ImNotaBox Introduces a Transformative Shoebox Design
Marketing Dive: Zappos Bridges Social, Mail to Champion Out-of-the-Box Thinking
Sustainable Brands: Packaging Innovations That Inspire Reuse, Replace Plastic, Save Wildlife
DC Velocity: Shoebox Gains Second Life as 3D Llama
PR Daily: Zappos Embraces Brand Storytelling with #ImNotaBox Campaign
World Branding Forum: Zappos.com Stirs Emotions with #ImNotaBox
Fashion Network: Zappos.com Launches #ImNotaBox Campaign
The Thinktank: #ImNotaBox Creative Campaign
RetailWire: How Far Should Brands Go With Functional Packaging?
Sourcing Journal: Zappos Thinks Outside the Box with New Campaign
ADWEEK Arc Awards 2017: Zappos #ImNotaBox Campaign
Shorty Social Good Awards: Zappos #ImNotaBox Campaign
Creativity International Awards: Zappos #ImNotaBox Box Re-Design
Industry Today: Shoeboxes Get a Second Life
Zappos: #ImNotaBox Surprises Beachgoers with Human Car Wash
Zappos: Getting Creative Gets You Money with #ImNotaBox
Zappos: They’re Here! #ImNotaBox Campaign Creates Limited Edition Box
Zappos: Zappos.com Launched #ImNotaBox Campaign with Short Film