guerrilla marketing
human car wash :: bolsa chica state beach
overview
In the world of online shopping, the box is one of the most important and only guaranteed touch points with a customer. How do you turn a box into a creative and genuine customer connection? For Zappos, we developed the multi-platform #ImNotaBox campaign to inspire customers to see not just the box… but their own self and the world with a new perspective.
In the summer of 2016, we decided to push some boundaries! In the image of the Zappos shipping box, we built what we dubbed a human car wash to surprise beach goers in California. Attendees were able to cool down as they could walk through a sea of bubbles, take a group selfie, and earn some free swag. Combined with the launch of a heartwarming ad, an innovative packaging redesign, and other disruptive marketing tactics–the campaign garnered positive attention across the industry and even collected some awards along the way.
To see more of the campaign, check out the other portfolio projects.
the wash
swag
We designed summer-themed temporary tattoos that became part of the activation branding that was added to the swag bag of shirts, totes, shark visors, sunglasses, and more.
