blog + social content

overview

In the world of online shopping, the box is one of the most important and only guaranteed touch points with a customer. How do you turn a box into a creative and genuine customer connection? For Zappos, we developed the multi-platform #ImNotaBox campaign to inspire customers to see not just the box… but their own self and the world with a new perspective.

In the summer of 2016, we provided customers with a variety of DIY tutorials for cardboard activities and an endless collection of entertaining content on our campaign site, blog, and social channels. Combined with the launch of a heartwarming ad, an innovative packaging redesign, and other disruptive marketing tactics–the campaign garnered positive attention across the industry and even collected some awards along the way.

To see more of the campaign, check out the other portfolio projects.

interactive social videos

We kept our customers engaged on social media with fun ideas such as a speedy cardboard car, a reversible musical-drum waste-not basket, a watch and, of course, a number of cat toys (because we all know how cats love cardboard). See our projects come to life below!

celebrating holidays

We even promoted holidays throughout the campaign like Earth Day, Halloween, and of course… America Recycles Day.

website

We provided customers with a variety of DIY tutorials on our website, blog and social channels to inspire creative ideas.